Google Play is heading straight for one of Apple’s big selling points when it comes to their App store by launching a range of gift cards.

Not the most thrilling news you may well think, but consider the broader implications. This could drive more business towards the paid app market and change trends away from the booming “freemium” trend.

More than this, Apple could lose out as Android recently got ahead in terms of market share. With Google Play on more phones than ever, having gift cards available could help out smaller developers as well as the bigger names.

The potential boost to the already expansive app market makes this one of the best times for businesses and brands to jump in and have something developed for themselves.

Consumers are in love with apps and smartphones; they’ve become so deeply ingrained within our daily lives that the market is extremely stable and constantly growing. It’s time to go mobile and get ahead.